The need for a large campaign

For a simple mind like my own, the ‘stigma’ thing that we have been wondering about lately can reside in only two places.  Crude models are all aspiring social scientists have sometimes so, here goes nothing.  Alterity can work only from the basis of a particular subject’s on-going self-perception against the other, which resides somewhere in the area of general understanding.  If you want to talk to children about this then perhaps individual and society are both useful abstract metaphors that we can all employ. 

To start like this, with grand pronouncements, is fairly usual when you want to try and pretend that your own perspective outweighs that of other people’s who you want to engage with.  It would be false though, to presume that a recent article I have read is not well informed, passionate, powerful and inspired, but may I also say overtly muscular and angry? 


Neither of these last two traits can be met with disapproval, for the potential in the would-be discussion is far too great for quarrel to dominate just now.  The article I am referring to is by Flo Bellamy and is available for perusal here.  With luck, a nuanced appreciation by way of an open letter that discusses some of the themes she raises might lead (more than two of us) onto something of deadly seriousness and urgent importance to a significant populace, the sort of populace that no statistical survey will ever capture or define.
If we start to talk about what’s important to you in your article ‘Time to Change- Why the UK’s largest stigma busting campaign increases stigma’ then it's because I acknowledge immediately the incredibly firm sense of value embodied in your choice of subject matter.  I concur, for whatever it’s worth, that the ‘time to change’ debate, for want of a better phrase, really does need some more vocal responses: be they admonishments or be they from those caught in the act of applause.  If cynicism teaches you anything, it’s the value of any publicity for loosely branded enterprise.

Let us start with your useful pointing-out that the Time to Change campaign (from here TtoC) is funded to the tune of £21 million pounds.  If we accept this as a figure then the UK population of over 63 million has little over 30 pence a head to be persuaded that their attitudes towards we 'crazy-folk' are deplorable and, that they should be ashamed of themselves.  The cost of a second class mail-shot for all households might be negotiable just within budget from some sort of warehouse with as few administrative staff as possible.

The point is not to mock, the point is that greater sums of money change hands at lottery terminals each week and I need to claim that firstly; that is not a large amount of money given the scale of the task and secondly, there is a misnomer of sorts in your appropriation of the campaign.  Do you really undervalue the plight of many millions of people within economic times where billions are common currency?

If we try to think of other similar movements to change those much vaunted ‘hearts and minds’, (for changing minds alone is an impossibility in my view) then do we have some suggestions for comparison between us?  Firstly, I might start with Jehovah’s witnesses and begin to run short of others when I mention extreme or less extreme political parties?  Perhaps a really controversial although slightly different example from macho-sport would be the ‘Kick it Out’ anti-racism campaign, which has both supporters and detractors.

The point for me is that the somehow mental terrain we’re on is a total-bastard mix of psychosocial and historical factors; or civil society in other words.  If, to explain my own view, I were to say that the two main competing explanations for the dynamics inherent in the formation of civil society still stem from GWF Hegel (1770-1831) and a certain K Marx (1818-1883) then perhaps I could also summarise as follows.

For Hegel, civil society embodies or actualises the moment at which tensions between competing forces say, are able to be resolved in eventual essence at the level of the state.  One might have less faith in the UK government than a German philosopher had in the final realisation of historical truth and absolute knowledge in general terms, and that is understandable.  Where Marx turns things on their head in theory, for better or worse, is by pointing to the contradictory nature of a civil society which frees the constituent elements of what would have been ‘spirit’ for Hegel and atomises individuated concerns irresolvably in what is referred to as the state/civil society complex.  For freedom and truth to be pregnant with their opposites of wage-slavery and false-consciousness might be going too far: but the importance of acknowledging the arena within which TtoC gains funding and operates cannot be understated.

On the first page of Flo Bellamy’s article the statistical claim is made that TtoC has hardened attitudes to a very difficult to define target group,  those of us in serious mental distress.  On statistical method, there are but three types (as the American author Mark Twain well knew when attributing the famous dictum to Benjamin Disraeli).  With no disrespect intended, we must start by acknowledging that he suggested three types of lie,  “There are lies, damned lies, and statistics.”  Similarly, if your later objection to the language and categorisation of vague biological illness devoid of personal content is to hold, we can’t use tickbox exercises using these very sick categories to work out what people think of ‘us’.

Although very serious, the more pertinent point here is that attitudes, even if recorded very near-perfectly and at crystallised moments of opinionated certainty- are subject to change in the manner of ebb and flow.  It is almost not worth saying that there are such things as general opinions, or general consensi which can be measured in numbers and that aren’t more accurately characterised in this example as smaller pockets of thought which are endlessly debatable.  Anyway, perhaps we can beg to differ on method as far as ‘stats’ go?

An observation to progress through is that Flo Bellamy has a very high opinion of the one campaign known as TtoC.  It almost seems like they are charged with ending distress for all within four short years.

We will need though, to discuss the ‘illness’ issue without further ado.  I can find areas for major consensus within the following  “The problem is not a biological illness, lying dormant somewhere in a genetic code in some poor unsuspecting random individual, the problem is that life can be really hard.”  The claim is extended, and rightly so in my view, that greater levels of social justice are needed.

Where the discussion might benefit however, is by using the comparative example of borders in the language of ‘illness’ and in the bases for common causes that would benefit all of us who have known forms of lived experience and severe distress, without discriminating against folk without a diagnosis.  It's a really complex area, but as I have tried to put across elsewhere and as you have stated in your article, starting lots of conversations in public places with something intelligible and of immediate benefit might be one of those things you just have to let slide for the time being.

While you may find my argument weak, the muddle of legal and general-linguistic concepts is probably something that can only be worked out by large scale mobilisation of individual participants who are open and incredibly forthright about their troubled histories (in as much as they have the time to explain on popular media channels) and which brings us to the point where critique is possible.  In other words, this is a practical question.  Therefore, one must pitch in and help, whilst being as careful as possible to walk the tightrope associated with volunteering for the campaign without falling off in disillusionment or feeling the need to become another willing martyr.



I do believe that there are very many helpful things that your article contributes, and of course perhaps we could both agree that it’s not just about TtoC.  The borders example spans day-to-day language, notions of academic discipline, aswell as political-geographical remits such as nation-states.  Is this really just a UK issue?  Is this even just a mental health issue?
With diagnoses that people have in common in mind, the move towards acknowledging what happened to a person, and of listening to us all unpack our stories as we aim to move forward is something really positive that your article contains.  Similarly, when you say to TtoC  “Help create a world where people don’t bully, don’t abuse, don’t discriminate, don’t place so much importance on career and hierarchy.”  are we really speaking of just one campaign?

By any other name; a move to harmonise the interests within a state in favour of ensuring that all people can work at least part-time if they wish, and no more than an inhumane number of hours if they don’t wish (or are not always able) - would in the context of our debate be a national-level-socialist-movement.  That is not an argument I would shirk, but the extensions to your view do need to be made explicit. 

The relationships between people, or social relations, predate and will outlive TtoC.  Where the history of concepts such as extreme distress and its occasional behavioural manifestation is concerned, we’re right to be clear that we’re well known to be less violent than most (sadly except where self-harm is concerned).  

At the current juncture, the people who put the campaign together and who work enormously hard to try and affect some sort of change, although not all-powerful, I believe have in fact raised the profile of struggle in general and have given a lifeline to many individuals to speak out for themselves and be in a better position to promote their interests after the campaign.  The networks in place and positive affects can’t be judged yet without damaging what is being done.

Very little ever changes overnight, but with the value of discussion based on experience I could tell you all about my roller-coaster ride with TtoC and how the highs and lows are nothing intrinsic or due to any sort of poor strategy or planning, more to do with the scale of what we are all up against, pre-distressed or not. 

I won’t take for granted that anyone has read this far, but just as you say there is a need to promote conversation based on truer categories than psychiatric diagnosis then perhaps we are saying that either TtoC or a new campaign will need to take a major stand on the availability of talking ‘therapy’; talking spaces, alternative ‘therapy’; alterative spaces.. then even that would be open to the major wave of criticism that an advance to new shores enables.  It seems, that when a fresh field is discovered for cultivation, the plough used to loosen the soil of contemplative thought soon gives way to the scythe used to slice through the green shoots of new growth.

If we really were a singular entity as mental health condition managers, or service-engagers, in the most polite way, we would soon be found out as fraudulent if we said that people can only be called ‘ill’ when accused of a crime, when in need of benefits, or when having trouble at work.  I would firmly maintain that the needs of many people are served by TtoC and whole-heartedly disagree with your main contention that the net result of the campaign, within its historical parameters, is negative rather than positive.

Whilst such a bold statement may be open to rebuke, where we may all need to look is in the direction of the sometimes gentle, sometimes bloodied, interplay of individual experiences with larger systems of culture.  The literary critic Raymond Williams, once uttered the refrain that ‘culture is synonymous with meaning’ and although the subjective meaning of the simple word ‘illness’ might be a badge of shame for one, the cultural construction of a common cause could alter human biology in ways that will only be retrospectively understood.

For individual minds to be overwhelmed in large proportion by societal misdemeanours might say more of the type of future campaigns that we should all be interested in forging from nothing, and living through despite everything.  With the exception of the drive to improve the wellbeing of those of us who persevere through almost unliveable anguish as part of a normal day, perhaps it’s not really about a campaign such as ‘Time to Change’, perhaps it really is time to change, everything, in, existence.


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